girl looking at spinning thing
Interview with
Cindy Sacher
Product designer
Interview

Cindy Sacher

Product Designer

Cindy Sacher manages to see and capture beauty in small things that most people wouldn’t think twice about. There’s a presence in the still photos she takes that gives some a sense of peace. The photos and the objects are so simple, and yet we take their beauty for granted. Designing with purpose, not necessarily for beauty – Cindy gives unintentional design a new space. The focus isn’t on the surroundings but on the object itself – and how that single moment can stand on its own, sometimes serving no purpose other than simply being. It’s important to just be; to be still and to take the time to notice the little things that normally would go undiscovered, unnoticed – even when they’re standing in plain sight.

girl looking at spinning thing

Editor’s note: I remember walking through Copenhagen with Cindy once when she suddenly said “Walk a bit further, keep walking”, while pulling out her phone. I had no idea what she was doing and just moved out of the way for her to take a picture. When she caught up with me, she showed me the photo she had taken: a regular double-sided bike rack – they are everywhere in Copenhagen and I see them on a daily basis. But the way Cindy had framed and zoomed in made it look almost like a butterfly. It perfectly captures how she sees the world – noticing the unnoticed and inviting others to see it too. Now, each time I see these double-sided bike racks, I think of a butterfly, and I think of Cindy.

bike rack shapes as a butterfly

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