Cindy Sacher manages to see and capture beauty in small things that most people wouldn’t think twice about. There’s a presence in the still photos she takes that gives some a sense of peace. The photos and the objects are so simple, and yet we take their beauty for granted. Designing with purpose, not necessarily for beauty – Cindy gives unintentional design a new space. The focus isn’t on the surroundings but on the object itself – and how that single moment can stand on its own, sometimes serving no purpose other than simply being. It’s important to just be; to be still and to take the time to notice the little things that normally would go undiscovered, unnoticed – even when they’re standing in plain sight.
Editor’s note: I remember walking through Copenhagen with Cindy once when she suddenly said “Walk a bit further, keep walking”, while pulling out her phone. I had no idea what she was doing and just moved out of the way for her to take a picture. When she caught up with me, she showed me the photo she had taken: a regular double-sided bike rack – they are everywhere in Copenhagen and I see them on a daily basis. But the way Cindy had framed and zoomed in made it look almost like a butterfly. It perfectly captures how she sees the world – noticing the unnoticed and inviting others to see it too. Now, each time I see these double-sided bike racks, I think of a butterfly, and I think of Cindy.